about me!
I am an incoming fourth year Northeastern University studying Health Science and Business Administration, with a concentration in Brand Management and a minor in Interaction Design.
I recently joined Welldoc, Inc. as a Digital Marketing Co-op! With a strong passion for health, relationships, creativity, and authenticity, I’ve seen firsthand the transformative impact of healthcare and biotech research. I am eager to make meaningful contributions in this industry.
As a huge foodie, I love to cook. Similarly, I enjoy music, especially playing the piano, and the arts, whether digital, physical, or design! In the future, I hope to work in the healthcare field, aiding in creative business strategies, design work, and data analyses.
education
2021-2025
Northeastern University
D'Amore McKim School of Business
Bouvé College of Health Science
Candidate for Bachelors of Science in
Health Science and Business Administration
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Brand Management Concentration | Interaction Design Minor
work experience
July - December 2024
Co-op, Corporate Digital Communications
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Enhanced digital communication by crafting 20+ post copies (Ex 1. Ex 2.) and conducting performance analyses
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Leveraged data analysis to derive business intelligence from performance metrics on Biogen’s Postpartum Depression page
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Developed communication strategies by creating a Day-In-The-Life LinkedIn video
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Proposed an innovative social media strategy to enhance Biogen’s digital presence in the biotech industry
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Managed and took ownership over three calendars and communication charts, ensuring an effective media presence
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Contributed to branding by designing wireframes for Biogen.com in order to effectively convey Biogen’s stories
September 2022 - May 2023
Conference Team Marketer
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Promoted our annual conference via Instagram, LinkedIn, and email campaigning, resulting in over 180 attendees
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Established relationships through effective outreach/communication to determine potential sponsors
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Formulated a holistic abstract, pitch deck, and marketing strategy to brand our annual conference
July - December 2024
Content Manager
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Built over two hundred profiles to optimize summer camp variability for users
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Researched venture capitals to highlight potential seed-level investors for further consideration
August 2019
Marketing Intern
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Managed existing and potential customers, including event invitation and outreach
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Developed a user-friendly application to provide attendees with a conference schedule/guidance
July - August 2018
Sales Intern
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Promoted new multiphysics modeling product releases or updates to over one hundred clients by phone per day
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Transcribed two hour-long tutorial videos for closed-captions to increase viewer accessibility
skills
Marketing
Digital Communication, User and Google Analytics, Marketing Research, Project Management, Social Media, SEO
Program Experience
Microsoft Office, Adobe Suite, PowerBI, IBM SPSS, HTML, CSS, Java Processing, R, Tableau, Canva, Figma
Statistical Analysis
Statistical Research, Database Navigation, Trend Analysis, Hypothesis Tests/Forecasting
Languages
Chinese - Mandarin (Fluent), Japanese (Basic), French (Working Proficiency)